Author: Tim Cole

2300 plus years ago Greek philosopher Aristotle  coined his Three Tenets of Persuasion - suggesting that ethos (ethics and credibility), logos (logic), and pathos (emotion) were the drivers that ultimately led to our ability to influence others. The years since have offered nothing to refute that...

A great many "would be" leaders are about to go extinct. Like a forest fire, the flames of COVID will prune and eliminate the underbrush of pretenders - leaving only the substantive behind. But the collateral damage inflicted on followers who believed - until it was too...

History teaches us that adversity can be the greatest gift we will ever be offered - a $10 million dollar one that we might not give a dime to repeat. The operative words - can be.  For some, the insights from COVID will pay interest for the remainder of...

With special thanks to old friend Danny for reminding me:   Somewhere today a mother bade her kids goodbye (perhaps only from a distance) and walked into a hospital to face an unseen enemy.   A father only figuratively hugged his wife before he put on his scrubs and...